Post by account_disabled on Dec 28, 2023 21:08:22 GMT 10
A spent hours on that task. I used to run retargeting campaigns like this in Facebook Ads Manager : pasted image I addressed all visitors to my website. But that didn’t give me the results or conversion rates I wanted. My results were poor. Nobody wanted to buy anything, which actually makes sense. I cast my net too wide. A % conversion rate is when I'm targeting millions of visitors at the same time. If you can find someone who can achieve a result like this, you should hire them immediately. If you address every visitor to your website, you dilute your advertising message.
Let's say one of your visitors read a very specific article and then left. Another visitor read the same article and then downloaded a lead magnet or even viewed your pricing overview. How would you address both of philippines photo editor these visitors? The lead magnet would make no sense for the second visitor because they have already downloaded it. However, a free trial version may not be the right offer for the first visitor. In this case, you would always send some of your visitors the wrong message and the wrong offer. How to solve this problem? By targeting specific visitors to the website based on their actions on the website. Here's a retargeting ad from Jasper's Market : pasted image.
The content of this ad has been selected specifically and carefully. It's about a very specific product. I have looked at this product before and spent a lot of time on the recipe page. I mean, everyone loves cake, right? The company then used this data to send me a very targeted advertisement for this recipe. They show me how the product could enrich my life. I particularly liked the ad. Why? Because visitors who don't convert usually bounce for two reasons: You don't want to spend that much money yet. You don't know if the product is really useful. Jasper's Market addresses the second objection with its advertisement. The company shows me why I should buy the product.
Let's say one of your visitors read a very specific article and then left. Another visitor read the same article and then downloaded a lead magnet or even viewed your pricing overview. How would you address both of philippines photo editor these visitors? The lead magnet would make no sense for the second visitor because they have already downloaded it. However, a free trial version may not be the right offer for the first visitor. In this case, you would always send some of your visitors the wrong message and the wrong offer. How to solve this problem? By targeting specific visitors to the website based on their actions on the website. Here's a retargeting ad from Jasper's Market : pasted image.
The content of this ad has been selected specifically and carefully. It's about a very specific product. I have looked at this product before and spent a lot of time on the recipe page. I mean, everyone loves cake, right? The company then used this data to send me a very targeted advertisement for this recipe. They show me how the product could enrich my life. I particularly liked the ad. Why? Because visitors who don't convert usually bounce for two reasons: You don't want to spend that much money yet. You don't know if the product is really useful. Jasper's Market addresses the second objection with its advertisement. The company shows me why I should buy the product.